The “Sorry” singer posted a nearly naked moment on Friday of a mirror selfie showing him wearing nothing but Calvin Klein briefs and grabbing himself.
Bieber is one of the celebrities involved in the Calvin Klein #mycalvins campaign, which features ads where models insert their own words into the “I _____ in #mycalvins” phrase.
Last year, when it was announced that the Biebs would be modeling for the brand, he told Women’s Wear Daily it had always been his dream.
“I have been wearing Calvin Klein underwear for years in hopes of getting to model for the brand one day," he said.
Calvin Klein himself praised Bieber for his modeling work, saying he thought the singer’s ads were “very good.”
Calvin Klein disapproves of Kendall Jenner underwear ads
Calvin Klein recently came under fire for a “#mycalvins” ad which featured an upskirt shot of 22-year-old model Klara Kristen, alongside the caption “I flash in #mycalvins.”
The image brought outrage, with some drawing comparisons to predatory photos taken by perverts without the subject's consent.
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